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June

Slot Machine positioning

Written by Julissa. No comments Posted in: Slots

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Volumes have been said on this topic, and the controversy and ruckus about where the "hot" slots are located in a casino are still bubbling – over 60 yrs after slot games were first placed in the casinos.

The classic rule is that the very best slot games were placed just inside the main doorway of the casino; so that people passing by would be able to see actual jackpot winners and be stirred to come unto the gaming floor and play. Our resolve is that this is definitely no longer true.

Just about all of the mega casinos these days are immense complexes … now you can’t see inside from the sidewalk, so there’s no longer a reason to put the ‘loose’ slot games in close proximity to any doorways.

Another standard rule is that loose slot machines are installed on the major aisles inside the casinos, again so that more folks could see winning jackpots and be motivated to play. However, we find that this also is not a universal rule any more.

What casinos found over the years is that people walking down the busy aisles were frequently on the way to somewhere else. If they played the slots at all, they would simply put in their loose change because they happened to be walking by. Win or lose, they would very often not stop to keep playing. And the last thing a casino wants is for someone to win a jackpot by playing only a few coins and then not stay to put it all back in!

Nowadays, casinos are constantly changing their perspective about where to place the loose slot machines.

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