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October

Slot Machine positioning

Written by Julissa. No comments Posted in: Slots

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Volumes have been written on this subject, and the controversy and ruckus about where the "hot" slot games are installed in a casino are still ongoing – sixty yrs after slot machine games were 1st placed in the casinos.

The traditional rule is that the more favourable slot machine games were located just inside the door of the casino; so that people going by would see real jackpot winners and be baited to come inside and play. Our assessment is that this is not so anymore.

Nearly all of the mega casinos nowadays are huge complexes and it’s no longer possible to see inside from the sidewalk, so there’s no longer a reason to position the ‘loose’ one armed bandits close-by any entrances.

An additional traditional rule is that loose slot games are put on the major aisles inside the casinos, again so that more fun seekers could see winning jackpots and be energized to play. Importantly however, we find that this also isn’t a universal rule any more.

What casinos found over the years is that people walking down the busy aisles were frequently on the way to somewhere else. If they played slots at all, they would simply put in their loose change because they happened to be walking by. Win or lose, they would very often not stop to keep playing. And the last thing a casino wants is for someone to win a jackpot by playing only a few coins and then not stay to put it all back in!

Nowadays, casinos are constantly changing their philosophy about where to place the loose slot games.

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